In the world of business, some turning points leave a mark in history. A recent commentary suggests that global consulting is approaching such a moment — a “Kodak moment” — driven by the disruptive rise of artificial intelligence.
Kodak’s decline is often used as a metaphor for companies that are disrupted because they cling too rigidly to the old model. Now, consulting firms are facing precisely that test. Tasks once priced at a premium — data analysis, strategic reporting, trend forecasting, system designs — are increasingly being compressed by AI-based tools that promise faster, more consistent results.
This shift changes three assumptions:
- Expertise becomes replicable — if you have enough data and context, an AI can mimic many functions of a consulting team.
- Clients expect more autonomy — with better dashboards, predictive suggestions and modular AI capabilities, clients may prefer to self-orchestrate.
- Value must be repositioned — purely selling hours and human brainpower is less defensible; value must come from integrating AI, orchestrating ecosystems, and owning infrastructure.
For tech companies, especially ones building automation, AI layers or integration platforms, this is a wake-up call. You can be the very architecture behind the transformation — or become someone replaced by it.
At Icod Systems, we see this moment as a chance. We don’t compete by only offering development; we combine deep integration, customization, governance, and human insight around the stack of technology. That’s how you build something that AI alone can’t replicate.
In the age of transformation, the question isn’t “Will AI replace us?” — it’s “How do we build ourselves with AI?”
